Stop Selling Insurance

Stop Selling Insurance, Good Article about taking the focus of selling your products, listening to the customer first and the offer Insurance Solutions or Insurance Services:

When you adopt the attitude of a professional and take the focus off the
products, guess who the focus falls on? You! You become the service that clients
buy. You become valuable. You become a resource. You become an expert. Clients
don’t look to insurance policies for answers, they look to you! One of the
greatest challenges in arriving at this mindset is becoming clear as to what
makes you unique so you can communicate it effectively to your prospects and
clients. I often work with my clients on clarifying their purpose and
identifying their unique strengths so that their marketing and leadership is
effective. ...... from The Insurance Coach

via Insureme Agent Blog